Marcos Reza · Business Process & Data Analyst

AI System

AI automation I designed, built and run every day.

AI automation

12-Agent AI System

Freelance · runs a marketing studio's daily work

What it is: a team of 12 AI assistants, built on Claude, that does the day-to-day work of a marketing business. A phone dashboard shows what they found and what needs my approval.

Dashboard home screen on a phone — **Home screen:** what needs my OK, sites down, rankings and alerts

Dashboard client view on a phone — **Client view:** one client's Google numbers in one place

Highlights

Agents handle SEO checks, site monitoring, reporting, ads, sales outreach and a daily brief.
Human in the loop: anything public, any spend and any email waits for the owner's OK.
Nightly website checks: uptime, SSL, broken links, speed, errors and schema.
Connected through APIs to Google Business Profile, Meta ads, QuickBooks, Cloudflare and SEO data providers.

Built with

Claude
Multi-agent orchestration
REST APIs
Cloudflare
GitHub

Apps

Apps that replaced paper, PDFs and email chains.

Mobile app

Team Scheduling App

Knoxville sports performance gym

What it is: a phone app that shows each athlete their daily schedule and lets coaches approve schedule changes with one tap. It replaced a PDF master schedule.

Schedule app today screen — **Today:** an athlete's blocks and times

Schedule app month calendar — **Month:** events, team days and days off

Schedule app quick guide — **Built-in guide:** how to use every feature

Highlights

Installs on the phone like an app, with notifications when coaches approve or decline a request.
Change requests (trade, take a shift, day off) go to the coaches for one-tap approval.
Team chat with reactions, replies and polls; profile photo uploads.
User guides built in: a quick guide plus a "How this page works" card on every tab.
Sign-in with an email code or Google. Teammates only see "Out", never the reason.

Built with

JavaScript
Progressive web app
Cloudflare
Push notifications

Business app

OrgCentral Onboarding App

American Airlines Group – Envoy Air

What it is: a Power Apps app for onboarding new hires, used by hiring managers across 7 teams.

7teams adopted it

382hiring manager submissions in month one

~$56Kestimated yearly savings from optimized, automated onboarding workflows

Highlights

Designed and built the app; adopted by 7 teams.
382 hiring manager submissions in its first month.
Optimized and automated onboarding workflows for an estimated $56,000 in yearly savings.
Built a project-tracking tool in Azure DevOps to plan, track and deliver the team's app work.

Built with

Power Apps
Microsoft 365
Azure DevOps
Process automation

Websites

Web design and Google visibility for local businesses.

Web design

Websites for 8 Local Businesses

Freelance

What it is: websites I designed, built and run for local businesses, plus their Google profiles and ads.

Fast WashCar wash · Coweta, OK

Piedra Pines LodgeLodge · Pagosa Springs, CO

Stratton DetailingMobile detailing

Serenity Pools & SpaPool service

BattleCreek StorageStorage · Broken Arrow, OK

Transcending PTPersonal training · Austin, TX

Piñatas AylinHandmade piñatas · OKC

Wyatt's FireworksFireworks stands · OK

Highlights

Ranked a client car wash in Google Maps' top 3 across 94% of its area.
Built for phones first, with tap-to-call up front.
An accessibility panel on every site, and Google Analytics only after the visitor says OK.
Nightly checks for uptime, broken links and speed, with monthly reports.
A chat assistant that answers visitor questions from each site's own facts Rolling out

Built with

HTML
CSS
JavaScript
Cloudflare Pages
Google Business Profile

Data & Dashboards

Turning raw data into answers people can act on.

Data analysis · Tableau

Airbnb Investor Dashboard

Tableau

What it is: an interactive dashboard that helps property investors see how bedrooms, season and location drive rental income.

Highlights

Average price by number of bedrooms.
Price by zip code, as a map and a ranked bar chart.
Revenue week by week across the year.
Competition: how many listings exist at each bedroom count.

Open the interactive dashboard

Built with

Tableau
Data visualization

Reporting dashboard

Client Analytics Dashboard

Freelance

What it is: one screen per client that pulls their Google Analytics 4, Search Console and Google Maps rankings together through APIs, plus a monthly report.

Client analytics dashboard on a phone — **One client at a glance:** clicks, visits, rankings, links, Maps spot, site health

Highlights

Clicks from Google, website visits and keywords ranking.
Linking sites, Google Maps spot and a site health score.
Built to replace a paid SEO tool, checked against it before switching.

Built with

Google Analytics 4
Search Console
APIs
Dashboards

Earlier Work

Projects from my bank role and school.

Banking web flow

Skip-a-Pay

First Fidelity Bank

What it is: a web flow where a customer looks up their loan and skips one month's payment for a one-time fee.

API
UI/UX
Data management

Banking order form

Change Order

First Fidelity Bank

What it is: a form where businesses order bills and coins online, with automatic totals, so orders are faster to place and deliver.

Change order form with bills, coins and totals

Excel
Data processing
Data management

Database

E-commerce Database

Database project

What it is: a database built in phpMyAdmin, with a web page to add, edit and delete records.

Database web page listing records with edit and delete buttons

PHP
SQL
HTML
CSS
JavaScript

Experience

AI Automation & Analytics Consultant (Freelance)

2025 – Present

Knoxville, TN

Led AI adoption end to end: designed and run a 12-agent AI system (Claude) that handles SEO checks, site monitoring, reporting, ads, sales outreach and daily briefings.
Built a team scheduling app for a Knoxville sports performance gym: schedules, photo uploads, polls and phone notifications.
Built a client dashboard that pulls Google Analytics 4, Search Console and Google Maps rankings into one monthly report through their APIs.
Connected business tools through APIs: Google Business Profile, Meta ads, QuickBooks, Cloudflare and SEO data providers.
Websites, Google profiles and ads for 8 local businesses; ranked a client car wash in Google Maps' top 3 across 94% of its area.

Analyst, HRIS & Reporting

Jun 2024 – Aug 2026

American Airlines Group – Envoy Air

Designed and built OrgCentral, a Power Apps onboarding app adopted by 7 teams; 382 hiring manager submissions in its first month.
Optimized and automated onboarding workflows for an estimated $56,000 in yearly savings.
Built a project-tracking tool in Azure DevOps to plan, track and deliver the team's app work.
Analyzed station headcount against authorized numbers; delivered weekly reports to Workforce Planning.
Set up staffing positions and headcount structures for new stations won in competitive bids.

Robotic Process Automation Developer

Jun 2023 – Oct 2023

First Fidelity Bank

Automated data tasks with AirScript database queries in RPA projects.
Maintained and patched automation scripts; managed source code and version control.

Skills

AI agents & automation (Claude)95%
Power Apps & Microsoft 36590%
Process improvement90%
APIs & integrations85%
Dashboards & reporting (GA4, Tableau)85%
Azure DevOps & GitHub80%
HTML & CSS75%
SQL65%
JavaScript60%
Python55%

Advanced AI: AI agents (Claude), multi-agent orchestration, prompt and workflow design, AI automation, RPA
Build: Power Apps, Microsoft 365 (advanced), Python, SQL Server, HTML, CSS, JavaScript
Data & APIs: REST APIs, API integrations, Google Analytics 4, Search Console, Tableau, dashboards, reporting
Process: Process optimization, process improvement, headcount and workforce reporting
Tools: Azure DevOps, GitHub, Cloudflare

Certificates

Claude 101Anthropic · Nov 2026
AI Fluency: Framework and FoundationsAnthropic · Nov 2026
Google Analytics certificateCoursera

Education

University of OklahomaBBA, Management Information SystemsDec 2023 · GPA 3.8

Contact

Open to analyst and AI roles. The fastest way to reach me is email.

Download resume